Filezilla is a free FTP program that enables you to transfer files from your own computer to your hosting account/server. (FTP is short for "File Transfer Protocol".) This means that you can upload new Wordpress themes and plug-ins which you can then enable in your Wordpress administration area.
Another purpose of Filezilla is to upload ebooks, videos etc. which can then be made available for your subscribers to download. This is the best way to start building your list. You set up an aWeber "opt-in" box offering a free download. The reader will need to insert their name and email address, (which is then stored in your aWeber account) and will be sent to a "thankyou page" that you would have pre-written in aWeber - just follow the instructions in the aWeber instructional videos.
The reader will be automatically sent an email to confirm that they do want to receive this information and when they click to confirm, they will be sent info about how to collect their download (again pre-written by you in aWeber).
